Over 155k attendees
at our last full round of Discovery exhibitions
2024 UCAS Discovery Days
With a mix of large flagship events and locally focused exhibitions across the UK, you can target your perfect audience in the locations most important to you.
Booking for 2024 UCAS Discovery events
The pay-per-event booking window is now open.
Please ensure primary bookers use their individual work email addresses rather than shared mailbox email addresses.
Latest updates for 2024:
- Exhibitors wishing to book the Liverpool event on Friday 14 June, please book your hotels ASAP as there is a Taylor Swift concert on between Thursday 13 June - Saturday 15 June.
- The Stoke-on-Trent campus event date has moved from Tuesday 23 April to Thursday 13 June.
- Nottingham is a shell scheme event replacing the historic East Midlands/Derby event.
Get Discovery Day exhibitor booking info, guides and assets.
Dates
Our calendar of events can be found below:
Connecting face-to-face with students
Our Discovery days bring together HE providers, employers and commercial brands to provide students with a wealth of opportunities to assist with their future decision making. Students can find out about traditional degrees, apprenticeships, careers and much more. Exhibitors have the opportunity to communicate face-to-face during this crucial part of their journey.
Start new conversations, answer their burning questions and generate more leads.
Over 40 events
are planned across the UK each year
Reaching students at the right time
UCAS Discovery Days are popular destinations for schools preparing students in the early research phase of their post-school planning and attract tens of thousands of visitors every year. Our events vary by size, depending on location, from large multi-day events in exhibition centres, to smaller venue and campus-based events.
Exhibitor opportunities
Interacting with students in a way they’ll remember is crucial to help you stand out from the crowd. We offer an array of marketing opportunities before, during and after each event that can maximise your recruitment plans.
Our 2024 media pack is now available, please contact your account manager to obtain a copy or email eventssales@ucas.ac.uk to arrange a meeting and discuss your recruitment needs.
In-event opportunities
Exhibition stands
Directly engage with our audience face-to-face with your very own exhibition stand.
Stand options and sizes vary depending on the event type with premium positions also available at select events.
Entrance and Live Lounge stage videos
Get your brand front and centre in students’ minds through a high-impact video on our event screens.
Your 10 second video clip will play on a loop to our captive audience, helping expand brand awareness and signpost visitors to your stand.
Hanging banners
Let visitors know exactly who and where you are from the moment they enter the exhibition, with the ultimate signposting opportunity.
Your large, double sided vinyl banners are printed in four colours to all sides and hung directly above your stand.
Floor tiles
Capture the attention of a wider audience and increase traffic to your stand with your own branded floor tiles.
You’ll get 5 identical, fully branded tiles that include your messaging and creative, located in high traffic areas of the event.
Data scanning
Collect invaluable, quality data in seconds and use it to enhance your own future marketing campaigns with messaging direct to your student leads.
Purchasing licenses based on the maximum number of staff and devices you plan to have at the event, you’ll use your phone to instantly collect information on visitors to your stand.
Event brochure ad
Boost your brand presence with a full colour A6 advert in the event brochure. The brochure includes the floor plan and is used by students to navigate the event.
As one of a limited number of advertisers included and with placements amongst key UCAS and event information, your ad will have great visibility.
Enhanced brochure listing
improve your in-event profile and boost visibility of your stand's location with your logo included in the event brochure exhibitor list.
Sitting alongside the floor plan, the addition of your full colour branding in the exhibitor list will help you stand out from the competition and increase your visitor footfall.
Furniture and TV hire
We offer options to hire furniture such as computer plinth tables with cupboards, literature racks, stools, chairs, tables and plasma screens to help enhance your stand and the experience of your visitors.
Pre-event opportunities
Display advertising
Let students and advisers know you’ll be at the event as soon as they start researching with a display advert on ucas.com.
With targeted display MPU ads on event specific pages you’ll be able to raise your profile and boost attendance to your stand on the day.
21,977 views - monthly average for UCAS.com event pages*
Booking reminder email ads
By advertising in communications triggered by visitors’ registration, your organisation will be directly associated with the event.
Containing critical information prior to the event, the relevance and timeliness of these emails offers great results to advertisers with the right messaging.
54% open rate*
40.3% click-through rate*
Adviser reminder email ads
Target teachers, careers advisers and agents in our network as they plan their students’ event visit, in the last email we’ll send send before they arrive.
Your placed advert will appear in an email sent one week before the event, alongside ticket details and resources for their students. A high open rate for this valuable content means your message can have a big impact with this influential audience.
34.5% open rate*
13.9% click-through rate*
Pre-event solus emails
With a solus email to students, you can start building a real connection with event attendees beforehand and encourage further direct engagement at the event itself.
We’ll ensure you get the most from your creative, sent just before an exhibition to the students registered. By aligning your message with our trusted brand, you can ensure great reach and impact with a highly engaged audience.
47.5% open rate*
2.2% click-through rate*
*For in-person events activity 2023
Post-event opportunities
Post-event solus email
Remind students about what you can offer them and continue your relationship after the event with a solus email.
Sent a week after they attend, your creative will go direct to students who already associate you with the event and know your message is relevant – giving a high engagement rate. This offers a great opportunity to cement the connections you’ve already made.
46.0% open rate*
6.0% click-through rate*
*For in-person events activity 2023
Discovery events headline sponsorship 2024
Headline sponsorship of our entire 2024 series of Discovery events gives one organisation a unique chance to get front and centre in Gen Z minds today.
Learn more about our Discovery events headline sponsorship package.
Pricing
For our latest exhibition stand and marketing opportunity rates, please get in touch with your Account Manager or email eventssales@ucas.ac.uk
Contact our events sales team
eventssales@ucas.ac.uk
We’ve been helping clients reach our audiences for almost 20 years, supporting 9 million students as they make decisions about their next steps. Whether you’re a HE provider, employer or commercial brand we can help you build awareness and make a real connection, whatever your size and ambition.
We run the go-to events for young people researching their post-school/college options. They're your chance to showcase your university or college and everything it has to offer to the exact audience you need to reach.
With UCAS you can reach the next generation of talent - engaging with them early, as they start exploring future opportunities and planning their next steps.
Our events attract tens of thousands of future students and apprentices every year. Align your organisation with our trusted brand and be in the same space as key employers, industry experts and higher education providers.