Marketing and student recruitment webinars
Discover how to sign up to upcoming webinars, and play back the ones you missed.
Upcoming webinars
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Jan 23
Innovating the Student Experience
During our webinar on 23 January, Dave Penney, Chief Marketing Officer, Finlay Willicott, Product & Content Lead, were joined by Jack Craig from Unibuddy and Oliver Fisher from Springpod.
Together we discussed the enhancements we're implementing to improve the student journey on ucas.com in the hub and through our recent partnerships with Unibuddy and Springpod.
Key points explored included:
- Improved onboarding experiences for students and way for you to engage with them at various points in their journey.
- Updates on the Course Recommendation engine and it's integration with the onboarding process.
- UCAS.Insights from our guests on the latest developments and our Unibuddy and Springpod partnerships and how they are positively influencing the student experience.
clearing_webinar_deck_12_dec_2023.pdf (3.85 MB)
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Jan 18
Maximise your 2024 Clearing campaign with the latest data and insights
On 18 January we took a deep dive into the 2023 Clearing survey findings and explore what this could mean for 2024.
David Penney, Director of Marketing, and Joanne Richards, Senior Insights Lead, will be joined by Kyle Campbell, Education Marketer, to discussed the findings and shared the insight you need to shape your 2024 Clearing campaigns.We were joined by our team of creative and media experts with tips and advice on:
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making the most of a multichannel approach
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which creatives and messaging have the greatest impact in Clearing implementing quick wins to optimise your media choices.
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Dec 12
Planning your 2024 Clearing: Key insights and inventory
During our webinar on 12 December, we explored key insights from Clearing 2023 and dived into the 2024 Clearing inventory. We discussed:
- Of the five Clearing personas, the mind changers often change their mind before results day and one-third of them tend to decline their place because they changed their minds about their subjects.
- Students are more prepared for clearing than ever; research is happening earlier, and applying directly is increasingly becoming a planned strategy.
- UCAS.com and university websites are the top platforms for active and passive discovery -students are passively discovering universities and colleges via social media and email.
clearing_webinar_deck_12_dec_2023.pdf (3.85 MB)
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Dec 05
Do you really know what’s driving future students’ decision making?
During our recent webinar, we were joined by Katharina Wittgens from Innovation and Max Longstaff from Hybrid. Together we explored several recommendations for Higher Education providers, including:
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Displaying how the university route will enable young people to reach their goals – from showcasing skills they will develop, to understanding the financial opportunities and costs involved.
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Personalising information to align with the current stage of their educational journey.
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How you can leverage your stories to effectively connect with and engage the student audience.
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Nov 09
Preparing for your future cohort
During this webinar Kyle Campbell (Education Marketer) joined UCAS to discuss the findings from Project Next Generation and explore the recommendations to help you shape your future recruitment strategies. If you missed this webinar you can now watch the playback
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Oct 24
How to supercharge your events marketing
Excitement, knowledge, and inspiration - just some of what the next generation of students are searching for at UCAS Discovery events.
Our Director of Marketing, Dave Penney and our Head of Events, Aimee Okafor were joined by industry experts, Jim Tudor, Founder, Future Index & Strategy Director, Waterfall and Aimee Kleinman - Education Marketing Consultant, SMRS, to discuss our recently launched UCAS Events Playbook as well as advice, ideas, and inspiration on how to catch the eyes of 160,000 students and help you get the maximum value out of UCAS events.Here are just some of the key takeaways from the webinar:
1. Think about stand engagement and make sure your staff are confident, friendly and fully briefed.
2. Ensure that you make your exhibition stand part of your wider recruitment strategy.
3. A simple, well-executed idea that grabs attention can start a conversation. You don't have to break the bank. -
Sep 27
How to Influence the Class of 2024
All set to recruit the class of 2024?
If you missed the ‘How to Influence the Class of 2024’ webinar last week.
Thanks to those of you who joined ‘How to Influence the Class of 2024’ last week.
The slides and webinar are now available to view on demand. Here are some of the key takeaways from the webinar:
• Young people are looking for relatable content that can inspire their future choices
• Parents are highly influential in guiding students choices
• Young people's choices are strongly driven by future happiness
• Social media is the number one platform students are using for inspiration and information
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Sep 12
The State of Student Email
“Email is dead...” Or is it?
It’s a common misconception that students don’t read their emails, leading marketers to believe that the effort outweighs the benefit.
But – they read them. They digest them. They make life-changing decisions based on them.
Kyle Campbell, Founder of Education Marketer, joins us as we discuss a new report on ‘The State of Student Email’.
We dive into the data behind the publication and share insight into the role email plays in student recruitment, with tactics to create cut-through, increase engagement and convert.
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Jun 22
Maximising conversion – what students really think
Do you know the real reasons students choose to accept or decline your offer? Understand what's important to this year's applicants with real-time responses at the moment it matters - so you can optimise your recruitment and conversion strategies based on real feedback.
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May 24
Clearing 2023 predictions and planning
What can we expect from Clearing? Discover UCAS' application and subject predictions based on the latest data, as well as existing and new opportunities to reach students.
Join our marketing and student recruitment experts and get ready to head confidently into Clearing 2023.
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May 15
Creating meaningful connections – define and reach your future students
Reliance on local area or losing market share can be a challenge for many universities and colleges. Discover how you can regain lost share, grow in successful locations, and expand your reach to new areas – and how these data-driven insights feed into campaigns for positive impact.
Discover migration trends from previous cycles, how we establish suitable applicants for your institution (and how many you could expect to achieve) with Untapped Geographies, as well as future opportunities to target specific groups. You’ll also hear from Teesside University on how this insight informed their campaigns and led to success.